Type "best KYC software" into Google. Or "best KYB platform." Or "best fraud prevention tool." Count the first-page results that aren't themselves a vendor's website ranking themselves #1.
There aren't many. Most of the top results are vendors listing themselves as the leader in the category they exist to sell into. The pages that aren't vendor sites are usually content farms that accept money to put vendors at the top of the list. Either way, the list isn't useful.
The review aggregator sites don't fix this. G2, Gartner Peer Insights, and the rest run on a model where vendors hand out gift cards in exchange for reviews. They don't ask everyone. They ask the customers their customer success team already knows are happy, or the customers who recently asked for a discount or some other favor. The reviews are real — they were written by real customers — but the sample isn't random. You're not reading what customers think. You're reading what the customers the vendor picked, contacted, and incentivized think.
That doesn't make the individual reviews fake. It makes the average meaningless.
The people who would actually be useful at answering the question don't typically write the results up. They're busy. They're compliance officers, fraud prevention specialists, and product owners. Their job is to pick this software, integrate it, live with the choice for a few years, and then start the process over with a different requirement.
That's who we are. We pick this software for work, again and again. A new project starts, and one of us has to evaluate the market for the third or fourth time in two years. We take notes. We argue with each other in Slack about which vendor handled which edge case. We end up with opinions. And then we move on to the next project.
This site is what happens if we stop moving on.
We decided to share the notes. The vendor shortlists we already write for our own teams. The call feedback. The pricing surprises. The compliance near-misses. The integrations that took six weeks longer than the SDR promised. Not because we want to run a media business — we don't — but because the version of ourselves that was picking this software for the first time would have paid real money to read it, and instead we were reading vendor marketing pages.
So: that's what this site is. The reference we're building because the reference we needed didn't exist.