Persona

Persona (legal name Withpersona) was founded in San Francisco in 2018 and came through Y Combinator. The product is positioned as a developer-first identity platform — verification, fraud, case management, and orchestration assembled from configurable building blocks rather than sold as a fixed flow.

Customers lean toward US technology companies, marketplaces, and fintechs that want to build custom onboarding and risk workflows. The company has raised significant growth-stage funding. Pricing is published as tiered plans with custom enterprise contracts on top.